Living in YYC was created to raise the standard of real estate in Calgary. The brand was founded on a simple belief: buying and selling real estate should feel structured, prepared, and confident — never chaotic or transactional. Every client deserves strategy, clarity, and a carefully guided experience.
Rooted in Calgary and deeply connected to its communities, Living in YYC blends executive-level marketing discipline with hyper-local insight. The approach is deliberate and thoughtful — combining positioning, negotiation, and presentation to ensure every move is handled with precision.
This is boutique real estate by design.
Living in YYC does not operate on volume. It operates on intention. Each property is positioned strategically. Each client relationship is approached with discretion and care. Each decision is made with long-term impact in mind.
- Professional without pressure.
- Elevated without pretension.
- Intentional in every detail.
Founded by Charmaine Richter, a native Calgarian and seasoned executive with more than two decades of leadership experience in Western Canada’s luxury hospitality and tourism industry, Living in YYC reflects a foundation built on strategy, loyalty, and results.
Today, the brand continues to evolve with one purpose: to offer a more refined and relationship-driven real estate experience — one that prioritizes preparation, performance, and meaningful connection.
When you work with Living in YYC, you are not simply entering a transaction.
You are stepping into a structured, strategic experience — built on trust and designed to create impact that extends well beyond the sale.